Pencilish Animation Studios
6 Weeks | Fall 2022
Brand Awareness Campaign
Brand Strategy, Brand Repositioning, Product Development, Brand and Campaign
context.
why this project happened
HIGH RES STUDIOS was formed when three creative individuals were tasked with creating a brand Awareness Campaign that would target the next generation of animation lovers & make Pencilish a household name. The cross collaboration of areas of study including business, graphic design, and illustration allowed us to see the challenge through multiple lenses.
what I did.
my role.
As the Creative Strategy Lead, I directed a small team of creatives to develop and execute a campaign. I helped with every aspect of the project from design elements to tactile and machinery skills. I was responsible for delegating tasks, scheduling meetings, and managing a group of creative individuals.
what I created.
the deliverables we produced
With my team members, I was able to create a branded campaign that would make our client a household name. We fully developed an accurate and realistic scavenger hunt to be paired with the campaign along with an IP recognition system and matching merchandise.
what I learned.
everything that made an impact
The cross collaboration of areas of study including business, graphic design, and illustration allowed me to see the challenge through multiple lenses. I also gained highly valuable experience directly working with a client to produce outlined deliverables for a set deadline. It improved my leadership, design, communication, and organization skills.
deliverables.
a list
Branded Client Pitch Deck from Presentation
Printed Bound Booklets of Materials as Comprehensive Leave Behind
Branded Keychains and Merchandise
Geographically Accurate Map of Scavenger Hunt
Primary research data from surveys
Extensive secondary research
Creative recommendations
10-minute live campaign presentation
credits.
my people
Sam Grimm – Design Lead
Rebe Chen – Illustration Lead